Keep it Oscar

Oscar Mayer

Notable Moments:

  • We worked with 4 different directors to make 6 films at the same time!

  • One of those directors (Tracy Laguerre for Sandwich Ghost) was independent so we partnered her up with an animation company to ensure she was set up for success

  • The turkey record is still safe and sound at Kraft Headquarters

Credits

Agency: Johannes Leonardo

CCOs: Jan Jacobs and Leo Premutico

CDs: Rachel Frederick and Maclean Jackson

Creatives: Amanda Younger and Jordan Dodson

HOP: Maria Perez

GEP: Brett Fisher

Senior Producer: Danica Rosen and Miral Patel


Turkey Record and Dancing Bacon Directors and Post: Andy and Adeena / Rowdy Film

Laser Eyes and Sandwich Bed Director and Post: Kyle Sauer / Neighborhood Watch, Matt Badger / Whitehouse Post, Carbon VFX

Pick Me Animation: Made By Radio

Sandwich Ghost Animation: Tracy Laguerre and MPC

Music and Sound Design Across All: Barking Owl

Awards and Recognition

The campaign helped Oscar Mayer land a top spot on Ad Age’s Marketers of the Year list.

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