Keep it Oscar
Oscar Mayer
Notable Moments:
We worked with 4 different directors to make 6 films at the same time!
One of those directors (Tracy Laguerre for Sandwich Ghost) was independent so we partnered her up with an animation company to ensure she was set up for success
The turkey record is still safe and sound at Kraft Headquarters
Credits
Agency: Johannes Leonardo
CCOs: Jan Jacobs and Leo Premutico
CDs: Rachel Frederick and Maclean Jackson
Creatives: Amanda Younger and Jordan Dodson
HOP: Maria Perez
GEP: Brett Fisher
Senior Producer: Danica Rosen and Miral Patel
Turkey Record and Dancing Bacon Directors and Post: Andy and Adeena / Rowdy Film
Laser Eyes and Sandwich Bed Director and Post: Kyle Sauer / Neighborhood Watch, Matt Badger / Whitehouse Post, Carbon VFX
Pick Me Animation: Made By Radio
Sandwich Ghost Animation: Tracy Laguerre and MPC
Music and Sound Design Across All: Barking Owl
Press
Adage: [Editorors Pick] Johannes Leonardo defines ‘Oscar’ in New Ads for Oscar Mayer
Adage: How Kraft Heinz Is Renovating Oscar Mayer And Other Older Brands
Adweek: Oscar Mayer’s Wienermobile Served As Inspiration For The Brand’s Refresh
Marketing Dive: Oscar Mayer Introduces Extensive Brand Refresh With Pop-Art Ads
Marketing Dive: CPG Brands Ditch Domestic Tropes For Culture-Led Marketing.
Little Black Book: Johannes Leonardo “Keeps it Oscar” in Agency’s First Campaign for Oscar Mayer
Deli Market News: Oscar Mayer Refreshes Brand
Food Dive: Oscar Mayer Introduces Extensive Brand Refresh
Reel 360: Johannes Leonardo’s First Oscar Mayer Work
Reel 360: Keep It Oscar: Brand Goes Full-On Pop Art in New Work
Awards and Recognition
The campaign helped Oscar Mayer land a top spot on Ad Age’s Marketers of the Year list.